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What is a Market Entry and How Can it Help Me Find European Businesses Outsourcing to China?


After checking your market in Europe in a general way (via our Market Scan for example), you will then be ready to collect far more in-depth and tailor-made market data concerning your market, product, competitors, and potential customers in Europe looking at outsourcing to businesses in China.

NB: the Market Entry is not an online tool for you. With Market Entry we provide a face-to-face NHOZ local Chinese contact that will be your personal project manager in organising the Market Entry process in Europe.

We request that a deposit of 50% of the total cost of Market Entry is paid before commencement, with the further 50% to be paid on completion of work. The Market Entry process normally takes 4 weeks.

We can provide you with Market Entry information from 1 to 6 European countries (Belgium, The Netherlands, Luxembourg, France, UK and Germany), either all together or country by country, according to your particular specification!


Content of a typical Market Entry:


A Market Entry of 1 country consists (e.g. for a large China car manufacturing business: category ‘4x4’ cars) of:

Main market statistics:


  • Total number of inhabitants

  • Total number of cars

  • Number of cars sold in recent years

  • Number of different types of cars

  • Number of different types of gasoline

  • Any other relevant figures


Store checks of competing products in Europe:


  • Some photos from sales outlets (2 sales outlets per country) from the outside and from the inside

  • Pricing level of the competing products (in 2 sales outlets per country)

SWOT analysis of these products:

  • Overall SWOT (strengths, weaknesses, opportunities and threats) analysis for the car category in question


Addresses and contact info of potential customers:


  • Selection of useful addresses (of potential customers) from 3 different databases

  • Merging and de-doubling of the 3 D-bases into 1 D-base for the relevant target group (e.g. '4x4' dealers)

  • Segmentation of the database: according to a region within that country, and/or according to turnover and the number of employees

  • The following data on potential customers (in the present case: dealers/distributors) NHOZ can deliver:


Name and Address of the Company:

Contact Person/Decision Maker (full name and job title):

Gender: Male or female

Country:

Telephone:

Fax:

Email:

Website:

Language:

Corporation form:

Company type: headquarters or subsidiary

Core activity:

1. Producer of: …

2. Distributor of: …

3. Provider of services: …

Year of start-up:

Turnover in USD

Number of employees

Visualisation of these potential customers on a map:

  • According to the segmented database


Major trade fair participation proposals:


  • List of major national and regional trade fairs (based on the last available lists)


If you are looking for European companies that may be interested in outsourcing to China, contact us for information on what our bespoke Market Entry can do for your business.

EU Country Data

Belgium

France

Germany

Luxembourg

Netherlands

United Kingdom


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